Your virtual storefront is the central monetising area of your business, and it pays to create an E-commerce site that caters to buyers’ needs as efficiently as possible. Provide enticing, persuasive features that hit the mark, and watch your business grow and thrive beyond your wildest expectations. However, slack on design, navigational, and user experience (UX) aspects, and see a sudden downturn in customer retention and conversions. So what differentiates booming E-commerce sites from those that often get overlooked or don’t convert once a visitor takes a look around?
It takes a layered, strategic approach to design and implement an online shop that rakes in. I take excellent, well-thought-out steps to create a custom E-commerce site that speaks to the target market for your business’ services or products. It is a process that begins with detailed consumer research, followed by targeted site optimisation and the use of strategic design. Enhancing site usability for converting customers is a no-brainer, but I am dedicated to persuading the not-so-convinced visitors too.a